DEMONSTRATION AND MERCHANDISING Services
Transform how you sell.
Navigate a changing retail landscape with experiential product demonstrations.
We Drive revenue through immersive
instore demonstrations
Luxury Brands
We connect customers to your brands and products through live sensory immersion.
Retailers
We transform shopping environments into immersive, sensory and memorable experiences.
At Home
We specialise in providing at home product training, setup services and help personalise settings for your home use.
360 Demonstrator solution
Adopt an end-to-end experiential marketing solution.
Engage Aguzzo Group as your trusted strategic retail partner to manage every aspect of your in-store marketing and sales through our 360 Demonstrator solution.
We collaborate, plan and coordinate our client’s brand & product activations and campaign executions to ultimately drive brand awareness and sales.
Our professional services are tailored to your needs ensuring your customers resonate with your experiences.
Product Demonstrations
Accentuate the traits that drive sales.
Capture consumer attention with dynamic demonstrations that highlight your product’s benefits.
Our team of experts will bring your product or brand to life through immersive demonstration experiences that engage every sense.
Through our innovation demonstrations, each customer interaction is carefully orchestrated to delight and drive the potential for sales.
Product Launches and Events
Boost your launch strategy.
Seed and nurture consumer demand through creative product launches and events that appeal directly to your ideal customer audiences.
Our team of innovative experts support your event needs by acquiring and managing your brand ambassadors or promotional staff and ensuring they are comprehensively trained to represent your brand or product.
We help turn your launch or event dreams into reality.
Success Story
From challenger to leader.
Over a 20-year partnership, we helped take SDA brand De’Longhi from a 16% market share to market leaders in the fully automatic machine category by focusing on building brand awareness and in-store sell-through demonstrations.
CORNERSTONE IMPACT
+81% Increase Sales
Visual Merchandising
Convert foot traffic and increase basket size.
We design your product’s merchandise layout and display to engage and attract the attention of your customers to passively drive sales.
Through our intelligent analytic tools and real-time data, we effectively manage all your visual merchandising needs to maximise your customers buying journey.
We provide best-in-class stock level and sales data enabling more efficient and cost effective stock management.
In-store Brand Activations
Deep community starts in store.
Build a brand-affinitive community by engaging with customers in an educational, entertaining or inspiring way.
We take the hassle away from you to coordinate and manage all your brand activations from multi-faceted campaigns to integrated and native sampling.
We don’t just “sell” with our activations, we provide experiential marketing and activation solutions that ensure every interaction is memorable.
Brand Ambassador management
Leverage specialist staff.
Leave it to Aguzzo Group to recruit, train and manage your scalable and agile team of brand ambassadors.
Our professional ambassadors are not just representatives, they truly live and breathe each of our clients activations, authentically bringing products to life.
Our extensive pool of talent nationwide includes visual merchandisers, brand ambassadors, promotional staff, sales assistants, event hosts, demonstrators and much more.
Data and Analytics
access real-time store data & transparent sales reporting.
Use our custom developed app to understand exactly how your in-store activities are contributing to revenue.
Our app is instrumental to our client’s businesses, providing you with real-time in-store retail activity, imagery, stock levels, customer engagement and sales data to assist you with building out the most effective sales & marketing strategies.
What our clients say about us
Hear from our clients about their positive experiences using AGUZZO Group’s strategies.
The retail solution for market leaders.
FAQS
Visual merchandising is the practice of creating attractive and eye-catching merchandising displays in a retail environment to increase sales and improve customer experience.
Sampling demonstrations work by providing customers with a small, free sample of a product to try and experience. The purpose of this is to give customers a taste of the product, demonstrate its quality and features, and build interest and desire for the product. The hope is that customers will then be more likely to purchase the product in the future. Sampling demonstrations are often used for food and beverage products, personal care products, and household goods. They can be held in-store, at events, or even door-to-door. Effective sampling demonstrations require careful planning, including selecting the right products, attracting the right audience, and having knowledgeable representatives on hand to answer questions and provide information.
The benefit of a store demonstration to a retail store is that it can increase sales and improve customer engagement by showcasing products in a live setting, creating a more interactive and informative shopping experience, and building brand awareness and customer loyalty.
Visual merchandising and events are both marketing strategies used by retailers to promote sales and improve customer experience, but they serve different purposes and have different goals.
Visual merchandising is the practice of creating attractive and eye-catching product displays in a retail environment to increase sales and improve customer experience. It may involve the arrangement of products on shelves, the use of signs and displays, and the use of lighting, color, and other design elements to create a visually appealing shopping environment.
An event, on the other hand, is a one-time or recurring gathering or celebration that is designed to promote a product, service, or brand. Events can take many forms, including store demonstrations, product launches, sample sales, and trade shows. They are typically more interactive and dynamic than visual merchandising, and are designed to provide customers with a memorable experience that will help to build brand awareness and drive sales.
